It’s important for every owner to have a online presence when creating a hair salon marketing plan. A carefully planned-out strategy will ensure that your time will provide the best return on investment (ROI). When marketing a beauty salon business online the first step is to get your unique selling proposition nailed down. Once you know what makes you different than your competitors you should use this in all of your marketing material.

The next step is to make sure your business website looks professional and of course has your USP clearly displayed. Adding a form to capture leads, such as an email auto -responder or an SMS campaign will increase your sales tremendously. Once you have your customers contact information, you will be able to send them important notices, alerts and discounts to keep them coming into your salon again and again.

Once your salon website is fine-tuned you can branch out and start making a Facebook Fan Page, Twitter, YouTube and many other web presence to help spread the word about your great services.