Facebook added a ‘brand safety” capability.

“Protecting brand reputation is critical for large digital advertisers.”

Double Verify and Open Slate are the 1st two companies to earn certification.

According to Facebook “Our brand safety capability for Facebook Marketing Partners will help advertisers connect with trusted third parties like DoubleVerify and OpenSlate to apply their preferred controls to campaigns. We know there’s more we can do to address the varied brand safety preferences of our advertisers, and we will continue enabling partners to build new solutions and meet those needs.”

More at Adweek